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They can choose which space representations they want to see and how the augmented space looks for them. Thus, different stories can also exist simultaneously. Here, again, as regards the production of place, many questions on power relations arise. These five forms of research consider the ingrained aspects of data, visuality and social practices as core sources for understanding the new visual conditions enabled by locative media and geomedia.
These new conditions configure a new environment that can be explained as a new visual regime. A new visual regime is pushing a new research programme that needs to be configured out of the current concepts available in the literature and with a methodology that combines and creatively mixes the previously available and new methods: quantitative and qualitative, interpretive and critical, digital and ethnographic. This constitutes an opportunity and a challenge. This article has brought together some of the most recent approaches in the discussion around the visual aspects of locative media and geomedia from an interdisciplinary perspective.
It has dealt with the new techniques of geovisual analytics and other methods of the geovisualisation of geomedia-based information, in particular with those using geotagged tweets and geotagged photography. Researchers can interactively examine data following emerging social patterns and cultural practices. These options are also employed by commercial, non-commercial, semi- governmental actors and platform operators with various implications for the control, surveillance, privacy and commercialisation of spatial data.
As argued, for the further development of visual theory in the context of geomedia, qualitative approaches are especially profitable. These ought to be seen as the symptoms of the emergence of a new visual algorithmic regime. This article is merely a possible starting point, and the notion of a visual regime that integrates geolocation and visuality is still a matter that requires further discussion. In this respect, the visual assumes a particular form of centrality in research on locative media and geomedia but also incorporates the iconic or pictorial turn and the increasing demand for a debate about the visual modus and the functions assumed by images.
These are issues that research should address to a greater extent to better understand whether we can conclusively speak about a new visual regime. However, most features were introduced in the camera app Pix. This is an example of a continuously changing market, in which new functions and applications come along constantly, and old ones disappear.
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